IGNITE earlier this week released a 50 per cent off discount code for Frosh previously reserved for those that opted in and a staffer with the student union told The Avro Post on the condition of anonymity that the move was made because tickets were underselling.
The source was unable to reveal how many tickets had been sold so far, only that the discount was put in place because the mark was not hit. Frosh, a paint party taking place this Saturday evening at Woodbine Racetrack, differs from previous years where musical talent was the feature.
The staffer, based at Lakeshore Campus, told The Post that the student union is also concerned about the upcoming Wild ‘N Out event taking place in October. When the MTV show visited Humber College last year, the event was full and potentially sold out.
The source also expressed concern for IGNITE’s monthly contest where the student union gives away $1,000 in a draw, questioning why the student union would give away thousands of dollars for nine months if they are operating on a potentially smaller budget.
For now, it is unclear why Frosh would be underselling. In recent years, Frosh has been busy and bustling, however, the change from musical talent to a paint party could have come into play for some students. IGNITE has also been using paid advertisements on social media to promote the event.
The Student Choice Initiative has created a split between students who remained opted in to certain IGNITE fees and those that have chosen to opt out. Events like Frosh show that there will be a new standard in a first-come, first-serve basis, giving exclusives to financial supporters.
The first indication of this came with the Frosh party kits. The first 100 students who bought tickets and had remained opted in to the Events and Opportunities Fee were eligible for the kits. It is expected that there will be more of these exclusives over the course of the academic year.
Sources told The Post on Saturday that club executives would have to remain opted in to the Leadership and Development Fee to keep their positions. The move could set a precedent for future leadership opportunities such as IGNITE elections.
Many of the changes will likely become clear with the Special Meeting of the Members on Oct. 16 where a new constitution is expected to be ratified by students and questioned answered in a press conference-style event in the Humber College Student Centre at North Campus.
The Avro Post will reach out for comment from IGNITE.