Subway is joining in on the meatless craze that has swept through the fast food industry starting with a new product coming out next month in Canada and the United States: the meatless meatball sub.
The product is made with the ever-popular Beyond Meat’s plant-based protein and will be available at 685 restaurants across North America, available for a “limited time”.
Subway said in a press release the Beyond Meatball Marinara packs 24 grams of protein per six-inch sub, is “drenched” in “irresistible” marina said and is perfectly toasted with a sprinkling of parmesan cheese on top.
The fast food chain cites a study by the researchers at the NPD Group that found 70 per cent of meat-eaters substitute a non-meat protein in a meal at least once a week.
“Subway appeals to so many fans because we truly offer something for everyone. Our guests want to feel good about what they eat and they also want to indulge in new flavours,” a branding official for Subway said.
The meatless trend has grown significantly as substitutes like Beyond Meat become more popular for those that seek an option to cut down on their meat-eating for ethical, health or environmental reasons.
A report released by the United Nations on Aug. 8 warned that global meat consumption must fall to curb climate change, though it stopped ahead of explicitly telling consumers to go entirely meat-free.
Plant-based food and sustainable animal meat could set free several million square kilometres of land by 2050 and cut 0.7 to 8.0 gigatonnes a year of carbon dioxide equivalent, a U.N. panel said last week, reported Reuters.
It has not been made clear what Subway restaurants will be receiving the meatless option but The Avro Post has reached out to the company with a request regarding the Humber College North Campus cafeteria.